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Credit Suisse analyst Stephen Ju agreed, sayingEA’s push into digital was a “key takeaway” from the quarterthat was able to compounditstop and bottom line figures. The largest chunk of digital revenue came fromfreemiumand extra content, which are bonuses and extrasplayers can choose to buy after downloading a game.An example is an expansion pack (i.e. maps and other gameplay features) that you can purchase on the Battlefield 4 game.This revenue rose47% and accounted for$314 million of $693 million in total digital revenue. Othersources of digital revenue include that from mobile (up 13% to $139 million) and full game downloads on PC’s and consoles (up 22% to $140 million). Among themost popular video games: FIFA, Madden NFL and Hockey cheap fifa coins Ultimate Team, which sawcollective revenues rise82% year-over-year. The company also said Dragon Age: Inquisition had the most successful launch in BioWare’s history. Grossmarginsrose to72.8% from 68.1% a year ago. “EA has driven another quarter of record-breaking financials,” said CFOBlake Jorgensen. “Our ongoing digital transformation, including live services like EA SPORTS Ultimate Team, coupled with ongoing cost discipline, enables us to deliver consistent cash flow and earnings growth.” Adjusted earningswere$1.22 per share on $1.42 billion in revenue, handily beatinganalystestimates of 92 cents per share on $1.29 billion in revenue. This is the seventh straight quarter that the company has beat the Street; Last year, the stock gained 105%, making it one of 2014′s best-performing stocks. This turnaround comes after years of lossesand flat profits, in which the stock was pummeled and the company ridiculed, even earning the title “Worst Company in America” from Consumerist. Liberty Mutual Becomes Official Insurance Of U.S. Soccer. Liberty Mutual Insurance Liberty Mutual Insurance is the newest sponsor of the U.S. Soccer Federation. The sponsorship agreement establishes Liberty Mutual as the Official Insurance Partner of the U.S. Men’s and Women’s National Teams, the Youth National Teams and the U.S. Soccer Development Academy. Liberty Mutual will be an official partner of U.S. Soccerthrough 2018. The insurance category was one that was up for grabs after U.S. Soccer failed to renew its business relationship with Allstate, which had owned the category since 2011. The compensation terms of Liberty Mutual’s deal with U.S. Soccer have not been disclosed. The U.S. Soccer Federation has already secured similar arrangements with many other well-known brands in non-competing areas. For instance, AT amp;T AT amp;T is the Federation’s Official Communications Service Provider, Anheuser-Busch is the Official Malt Beverage Product and Chevrolet Chevrolet is the Official Vehicle. Century 21 Century 21, Clorox Clorox, Coca-Cola Coca-Cola, Continental Continental Tire, Coppertone, Degree, Johnson Johnson Johnson Johnson and Marriott also have sponsorships in place.

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